IN THE LAST FOUR YEAR OF HIFA-OIL PLASER MILLION TONA OF OIL DERIVATIVES

The open market of Bosnia and Herzegovina has been characteristic of the absolute domination of foreign companies in almost all segments in the past years, and in such a market game domestic companies had to ask their competitors the advantages in order to succeed in developing and expanding their share of the market share.

HIFA-OIL, as a member of the HIFA Group, has successfully followed its mission to date and has become a respectable factor in the market for petroleum products in both B & H and the region. The initial goal of entering the market for petroleum products for motor vehicles was supplemented by entering and the market for derivatives for industrial consumption, that is, bitumen and oil, where HIFA-OIL has become the leading company in BiH for several years already. The trend of business growth has shown that the commitment to management objectives, the great commitment of employees, and the recognition of market demands were a recipe for the success of the company.

Following the success of the domestic market in 2010, the expansion to the regional markets followed first, Montenegro, Albania and Kosovo, followed by Macedonia, Serbia, Croatia, Slovenia and Austria. Although each of the mentioned markets is specific, HIFA-OIL has increased the market share and set the segment of foreign operations as one of the strategic goals for the coming years.

Summarizing the result four years after the market has spread, it can be said that success is remarkable because HIFA-OIL has sold over one million tons of petroleum products, of which almost 30% is on the market. Also, cooperation with renowned world companies such as American Bechtel, Austrian Strabag, ENKA and Cengiz Insaat from Turkey and a number of well-known companies from the region and Bosnia and Herzegovina have been realized.

One of the company's competitive advantages is the employees who are ready to respond to all market demands and investing in education and specializing in the profession has proven to be the right decision. Of the total number of employees, more than 40% are those with a high degree of education, while two are with the degree of Doctor of Science.

Although the conditions on the domestic and regional market for petroleum products are extremely satisfactory, it is certain that HIFA-OIL will expand its market share in the following years, and the following trends in the field of energy and following the market demands for new goals are set to enter the electricity market and the production of pellets coal that would be competitive on the market.