First Hifa Oil Media Workshop

Such companies invest, innovate, employ and establish their position on domestic and foreign markets, to the benefit of all employees, but also citizens and the whole society. The EU market is a big chance and challenge for Bosnian-Herzegovinian economy, and Hifa Oil is an example of a company that successfuly imposes itself, as stated by the company.

The first Hifa Oil Media Workshop has been opened by Kenan Ahmetlic executive director and member of the Board of Hifa Oil Group, pointing out the significance of these workshops with the goal of strengthening media economy representative 's cooperation. Then Venan Hadziselimovic executive manager of Hifa Oil congratulated the 3rd May, International Media Day, and presented the investment cycle of Hifa Oil and seven most important investments of last year: purchase of the German company LB.Profile GmbH, launching the new brand «Euro Oil» and opening new petrol stations, investment into the oil terminal in Zenica, establishment of supply system of aviation fuel at Sarajevo airport, purchase of the Slovenian company for metal distribution in B&H Mersteel, investment in the new business segment Petrochemistry, and the establishment of Hifa Oil Montenegro.

Talking about the company 's business results, corporate and social benefit of the investment cycle, Ahmetlic pointed out the investment cycle resulted in employee increase for 70%, income increase at Group level for 21% in the last year, and an increase of the state inflow on different grounds to 100 milions annually. Furthermore, investments have significantly affected the expansion of the Hifa Oil Group on new markets throughout Europe, and worth mentioning is the position of white and black derivatives on the 10 markets so far including the newly opened ones in the Czech Republic and Slovakia, product export from petrochemistry to Turkey, Serbia, Croatia and Germany; Euro Roal export has opened new markets of Serbia, Croatia, Macedonia, Montenegro and Kosovo, Lb.Profile products are exported to Serbia, Montenegro, Kosovo, the Netherlands; Euro Stil places pellet to Slovenia, Austria, Macedonia, Italy, Germany, Sweden and Serbia. It is planned to further expand and strengthen our position on the EU market, with tendency of innovation in the business organisation processes to transfer the corporate spirit and new values of the company on to the new markets through new brands.

The difference between socially responsible companies within the context of the workshop topic is that the ownership and capital come from B&H and the profit stays in B&H. We live and work in B&H, we invest here and abroad, but we make effort for B&H to benefit from everything, because ownership and capital are Bosnian-Herzegovinian, it is pointed out. In that sense, important are patriotism, respect and work. It has been also spoken about the challenge of environmental safety. It has been pointed out by Hifa Oil and by own exmple to endure the efforts of establishing a sustainable environmental safety system, from ISO standards to change of employee 's mindset, the corporate handling of this important question. During the discussion the need for helping humanitarian projects has been reviewed, as well as investing in education, and the active relation of companies in society.

One of the conclusions is to endure the transparent communication and public communication based on arguments and mutual cooperation, that is how we contribute together to strengthening the economy and the image of the country of Bosnia and Herzegovina. In ordeer to improve the business environment it is necessary to put the customs and non-customs barriers away which directly harm our companies (goods and material import that are not of EU origin), then to subvent goods export, reduce imposing, strengthen competition, etc.

After the first part related to work of the Hifa Oil Media Workshop, the media representatives together with the Board of Hifa Oil Group visited the cultural-historical sights as the Eminagica house, Tesanj town museum and the Fortress.

Hifa Oil is the leader in oil and oil derivatives trade in B&H, with 20% share on the domestic market of white oil derivatives, and the first in distribution of black derivatives on the domestic and the markets in the region in the field of asphalt paving in Austria, Slovenia, Croatia and other countries of the region. Last year was closed with a total quantity realisation of around 300 000 tons of different derivatives in 9 countries of the region. Together with their sister companies EURO ROAL, EURO METALI, EURO STIL, EURO POWER, PETROBIT, BITROL Slovenia, and the german LB.Profile, the total annual turnovers of our companies already reach the amount of almost half a billion BAM, and the profits are calculated in two-digit million amounts, our bussines, except these parameters is built on other important grounds and postulates, such as development of human potential, social responsibility and the improvement of the ecological systems, as stated by Hifa Oil.